Building Tradition Episode 15: Tips for Getting PR with Erik Perez

Erik Perez, founder and principal of the Hello PR Group, a public relations firm serving notable architect and interior designer clients from New York to Los Angeles gives us three fundamentals for getting the word out about yourself and your projects: "Commit to doing the work, take great photography, and give it at least six months to see results."

Not everyone has the time or the inclination to promote what they do. But PR, whether networking at events, public speaking, getting published, being quoted in a "trends" story or posting on social media is good for business.

Erik Perez defines strategic marketing and public relations as having a clear goal and finding your niche: "Designers get recognition when they are authentic, have a clear point of view, and can present themselves uniquely and with strong visuals."

Listen in as Erik Perez gives advice about a range of publicity tactics from placing stories with national magazines to planning special events, posting compelling photos on Instagram, winning design awards, and building your community through networking.

With 20 years experience in both the fashion and architecture/interior design business, Erik knows how marketing communications works, and what it does to build the designers' practice or business.